MarketStart’s Katie Raeburn is a seasoned, straightforward marketer who is passionate about helping small businesses achieve their potential.
She has an intimate understanding of startup and small business goals and constraints and has been in your shoes.
By the numbers…
16 Years
In Marketing & Business Development
Multiple Industries
Consumer Services: Aesthetics, Med Spa, Beauty, Wellness
Consumer Products: Beauty, Supplements, Household, Personal Care
E-Comm / D2C
B2B / B2B2C
2 Big Companies
2 Startups | 1 Successful Exit
6 Years Independent Consulting
We can help you steer clear of the top 3 pitfalls derailing marketing for service businesses:
- Lack of Clear Goals: Haphazard or sporadic marketing campaigns, launched only when the need arises, without defined objectives and KPIs to measure success and optimize performance.
- Over-reliance on Paid Ads: Relying on paid channels for customer acquisition, rather than a marketing mix including more sustainable strategies, like partnerships, referrals, and systematically reactivating lapsed customers.
- Misusing Scarce Resources: Wasting money on pricey agency retainers for tactics you can test in-house with the right solo marketing consultant.
Our expertise ensures smarter strategies, better profitability, and more sustainable growth.
Read an interview with Katie or view her LinkedIn profile.
MarketStart
©2025 MarketStart
Se Habla Español / Nous Parlons Français
MarketStart 